Structure of the thesis

Here you can find the planed structure of the thesis to discuss next week. You can also give feedback via the comment function.

1.      Introduction

2.      Background

Change of the Communication via the Internet from Email to Social Networks. Increase of time spend in Internet, especially for communication. HESTIA 

3.      Analysis of social networks

Which ones and why? Focus on business networks and facebook (big player)

To compare the different platforms a rating system will help. Different elements like access, communication, size, group-modes, etc. will be rated and compared to gain a valid solution. The goal is to figure out which social networks fits best for HESTIA.

3.1.   Facebook

3.2.   linkedIn Hestia

3.3.   Xing

3.4.   ?

4.      Analysis of Offline Clubs

Which clubs? Country Clubs? Surveys of Members and managing committee. Why to people engage themselves in the Club? 

5.      Summary of Chapter 3 and 4

What do both, online and offline clubs provide to its member? How can these elements be combined to a virtual club? Rating of the different aspects.

6.      First Concept of HESTIA.

This concept will include the structure of the club, it’s aims and goals, how the club will work, meetings, where it will work.

7.      Evalutation of the Concept

Ask project managers in qualitative interviews about the concept to get feedback and fit the concept to the needs of project managers. 

8.      Final Concept of HESTIA

Beside the points mentioned in chapter 6 marketing and promotion aspects and Corporate Design.

8.1.   Corporate Design

The goddess of home and fire will influence the design of HESTIA. 

8.2.   Marketing

How can HESTIA made famous and win a lot of members, especially in the first weeks

9.      Integration of Hestia in a Social Network

Implemention of HESTIA in one of the social networks investigated in chapter 3.

10.  Conclusion

11.  References