Monday, March 28, 2011

Facebook: Group or Page

facebook's groups and pages cannot be combined. 

The article of O’Neill (2010) on the page allfacebook.com shows the differences between both:



For the internal communication of HESTIA a group is the better solution. With membership restrictions the administrator can control, that only HESTIA members join the group. Mass messaging allows to send a message to all members. If the limit of 5,000 members will ever be reached HESTIA will have enough resources to re-structure its media solution.
With the “event inbox messaging” the group members get direct information what is going on in the group. That is important to encourage them to get involved and take part in discussions. A page is designed to read and consume, whereas a group is made for a real dialog, where every member has the same publishing rights. But the administrator can delete comments if it is necessary. Another important function of a group is the group chat, which allows life conversations between the members when they are online.
The advantages of a page, targeted updates and stream posts, promotional widgets and vanity URLs are not needed for the internal communication. Those elements are very useful for marketing and advertisement to reach a huge audience. The facebook page could present the club to an external audience.

Facebookgroup: HESTIA’s club pub
Most elements which are provided by facebook are already included in joomla! or moodle. The facebook group should be used for the unofficial conversations. Compared to a normal club the facebook group could be seen as the club’s pub, where to members meet after the official events. If a member decides to don’t use facebook it can still participate in all official activities, but is excluded in the private exchange. 

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