Monday, April 18, 2011

What is a focus group? - Information for tomorrow

focus group is a form of qualitative research in which a group of people are asked about their perceptions, opinions, beliefs and attitudes towards a product, service, concept, advertisement, idea. (http://en.wikipedia.org/wiki/Focus_group)


I will introduce the concept of a virtual club, a club meeting online with members from all over the world and I want to hear your opinion about it. 
There will be no audience, we will be 4-8 people and you can discuss and criticize the concept in the group. 


The whole discussion will be recorded that I can analyse it.


We meet tomorrow, Tuesday, 6pm at the front of the Library at CIT campus, which is here: 

If you have any questions feel free to ask, my mobile number is 089 434 7862


See you tomorrow,
Benjamin

No comments:

Post a Comment